§ Brand Keeperism is the philosophy at the core of our commitment, in terms of human resources, materials and systems ? from raw materials to consumer, creating the highest brand value ? a power brand, through customer satisfaction and loyalty.
	§ In other words, Brand Keeperism is the brand value philosophy of HITE and its promise that, from the ingredients to the end consumer, HIATE will always keep the basic values of human society, no matter what the circumstance, as a company-wide TQM (Total Quality Marketing) effort, with our “Who? And What?” definition.