Brand Name HITE PRIME
Volume 330§¢, 500§¢, 640§¢, 355§¢(Can)
Alcohol 4.5%


An 'all malt' beer is made according to the Reinheitsgebot and traditional beer brewing techniques. The deep and rich flavor of an 'all malt' beer certainly differentiates itself from non all-malt beers. Hite Prime, proudly an all-malt beer, received its name because of its purity and inimitable quality.
The Reinheitsgebot is a German proclamation announced by the provincial council of Bavaria on April 23, 1516. It can be translated as the Pure Beer Law and was designed to protect the quality of beer. This 1516 proclamation states: "The only ingredients of beer must be Barley, Hops, and Water." To date, the majority of beers produced in Germany, and indeed in Europe, are made of pure barley, following the Reinheitsgebot. In a word, the Reinheitsgebot is a symbol of pride for beer brewers.
An 'all malt' beer is made according to the Reinheitsgebot and traditional beer brewing techniques. The deep and rich flavor of an 'all malt' beer certainly differentiates itself from non all-malt beers. Hite Prime, proudly an all-malt beer, received its name because of its purity and inimitable quality.

1. Hite Prime is a prime-quality beer brewed faithfully to the spirit of the Reinheitsgebot and German beer brewing tradition. - Korean beers have been made of mixed ingredients, which include corn flour. Hite Prime, however, following the sprit of the Reinheitsgebot, is a top-quality beer, made purely of 100% barley.

2. Hite Prime, as it is made of 100% barley unlike the existing Korean beers, boasts a rich aroma and deep flavor. It also generates a long-lasting fine foam that preserves the cool and refreshing taste of freshly poured beer.

3. World renowned beers are all purely made of 100% barely. All-malt beer dominates most of the European beer market, and world-renowned brands such as Carlsberg, Heineken, and Beck's are all pure barley beer. Unfortunately, Korea has not produced pure barley beer till now. However, Hite is going to change that history with its new product Hite Prime, Korea's first pure barley beer made by the traditional German beer brewing techniques, but developed independently by Hite.

4. Hite Prime will become the second legend by Hite. Hite, which has led the Korean beer market, created a legend in the beer market with the success of the first Hite Beer with emphasis on clean water drawn up from deep underground rock beds. It is once again going to create a legend, with its new 100% pure barley beer, Hite Prime. The second landmark achievement of Hite Brewery Company, Hite Prime! This was only possible because of Hite's dedication to develop clean and pure beer and its belief in 'brand-keeperism'. The rich flavor of 100% barley beer along with the pure deep-underground water will once again shake the Korean beer market.

5. Hite Prime is made for consumers. It was developed based on years of research and after several rounds of consumer surveys, to best reflect consumer taste. According to a 2001 consumer survey, over 87% of the surveyed said they would buy the new beer and showed a higher satisfaction with Hite Prime than with existing beers.
Existing Beers prime
Major Ingredients Barley: 70%
Corn: about 30%
Barley: 100%
Brewing Process Decoction Infusion