With the tailor-made fermentation system, Hite’s taste and aroma is more clean and refreshing.
By developing the fermentation system that increases fresh aroma in its beer, the aroma is richer.
Beer with non-thermal treatment, first in Korea
Pure beer using 100% rock bed water
Temperature mark attached, first in the food and beverage industry
Developed "Hippo Can" to suit Koreans’ oral structure
Introduced Brand Keeper system
Introduced recommended drinking period (Fresh 365) for the first time in the food and beverage industry