2006. 01 Signed contract to sponsor professional golfer Kim Ju-mi
2006. 01 Established HITE Beer Women¡¯s Archery Team (Gangwon Plant)
2006. 03 Renew HITE¡¯s slogan as ¡°Open Up! HITE
2006. 04 of spring water business, established new corporation for spring water business (SEOKSU & PURISS Co., Ltd., PURISS BEVERAGES Co., Ltd.)
2006. 06 PURISS BEVERAGES Co., Ltd., merged into SEOKSU & PURISS Co., Ltd.
2006. 07 over 60% share in the beer market in the first half for the first time in the industry
2006. 07 Supplied drinking water to flood-hit areas
2006. 08 Excluded HISCOTT Whiskey Co., Ltd. from its affiliates
2006. 08 Exclusive supplier of drinking spring water under the ¡°PURISS¡± brand for the Asia-Pacific Conference of the International Labor Organization (ILO)
2006. 09 Released new product dubbed MAX